Cookiepocalypse & What This Means for Online Marketers




Social Signals For Beginners

SEO, short for Search Engine Optimization, has greatly changed over the years. A relatively recent change concerns social signals. They are becoming increasingly important and in this post the author clearly explains why…

SlideShare and SEO

With social marketing becoming more and more relevant it is important for businesses to stay up to date with the way potential customers are looking for and searching for information. These social marketing tools i.e. YouTube – Infographics – Vine videos – Pintrest & SlideShare are all useful for businesses as well from a simple marketing standpoint that may or may not affect your online marketing.

Business With Free Classified Ad Websites

When you have a small home business, free classified ads are a great tool to use. For one thing, it’s easy on your budget, which is a big deal for most small business owners. For another, most of these free classified ads are easy to access (another plus).

The Deadly SEO Mistake of Disappearing Text

Recently I was reviewing a website that, in the interest of privacy, shall remain nameless. The website was remarkable, primarily because it was filled with so many classic examples of what not to do if you want to show up on the top page of Google. It was precisely because of these SEO faux pas that the site was penalized by the search engines. When it comes to websites – an ounce of prevention is far better (and less costly) than a pound of cure. Let’s look at one SEO mistake that you’ll want to avoid like the plague.

The Attraction Marketing Myth: Why Does It Not Always Work?

While the law of attraction does always work, there’s a lot to be said for attraction marketing. The standard “Attraction Marketing” strategy is to “simply” become the expert. Yeah, right, LOL. Here’s a much easier way…

Factors That Will Define Digital Strategy – 2013

The digital technologies have revolutionized the way we do business, for every new marketing opportunity and every digital channel it is important for marketers to understand their customers and enable frictionless engagement with the brand. This article highlights some key factors that every marketing expert should keep in mind.

Find Content Ideas in Your Daily Routine

Pandas, Penguins, and content oh my. With the algorithm updates at Google the creation of relevant content has become more important than ever. The challenge that many face is coming up with new ideas. The truth is many of our daily activities from social networking to reading industry news can be used as sources for content creation. Here is a list of eight sources that can help get the content machine rolling.

Essential Aspects of Hotel Marketing Strategy

Every hotel and resort needs an effective marketing solution to promote their brand and thus become a market leader. Internet market search has brought in revolution in marketing techniques making traditional marketing outlets such as TV advertising and newspapers less effective. The main objective of hotel marketing is to drive traffic to the website and generate guest bookings. Website is a primary marketing tool that plays an ideal role in distribution strategy. Therefore, a website needs to be easy to use and attractive. Besides, users expect to find information within just a few clicks of their mouse, which in turn keeps them connected with the brand page.

Email and Affiliate Marketing Services to Add Business Value

The presence of the Internet in most homes today continue to make email one of the easiest mode of communication. Affiliate marketing is a complex Internet marketing strategy that drives traffic to a merchant’s website.

What Marketers Should Look for When Hiring a Graphic Designer

As a marketer, I find it challenging sourcing for the services of a graphic designer for my company. In order to be an effective marketer, you need the services of a good graphic designer who will understand the company’s needs and wants and design creative artworks to address those needs in relation to the overall objective of the company. This article seeks to educate marketers who are in a quagmire when it comes to sourcing credible, talented and efficient graphic designers. Enjoy…

Understanding Local Advertising Ideas

If you’re a small business owner and have been a little confused about how to use today’s technology to advertise locally… well, you’re not alone. Many have become intimidated trying to grasp the workings of such mysterious sounding things as Google Maps, Google Places or even the ultra mysterious “group of seven.” Fortunately, we live in an era when every technology challenge… may have a technology answer.

Information Marketing: Why Your Business Plan Should Be Unique To You!

When you begin any business it is a good idea to have a plan in mind of what your business will look like. In this article I want to talk a bit about the importance of writing your own business plan and not copying one.

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